Darwin’s rhetorical strategy and RSS
April 21, 2007
It only took a couple of years for Darwin to formulate the idea of evolution by natural selection. It took thirty years to frame that idea in a way that would convince other scientists and the general public.
Darwin’s rhetorical strategy is an important realisation to make when it comes to selling technology.
We can have the best technology but we are going to be a minor footnote in the landscape if we can’t get people to accept it.
The pillar approach mentioned has to be done carefully though otherwise we will come across as a lecturer and there is automatic emotional backlash to that in our current day and age.
I do think a European style of getting technology to market will make a comeback; A quiet, persistent and practical approach to technology in our lives, not technology as our lives.
