Internet ad-spend second
March 30, 2007
Internet ad-spend has overtaken newspaper ad-spend and is now second behind TV (which is double everything else):
Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said. In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.
